As you plan
your blog tour
or virtual book tour you will need a book excerpt that is
compelling enough to convince your potential host blogger to have you as a
excerpt is an online document that provides a description of your book, a
passage from the text, cover artwork and an author biography and photo. The
purpose of your excerpt is to persuade your potential host blogger to host your
appearance, promote your appearance to the host blog’s audience as well as to
prepare the blog readers to discuss issues and ideas raised in your book.
A great way
to introduce your book to readers is with a series of appearances on blogs that
cater to your audience – a blog tour. Also called a virtual book tour or guest
blogging. Blog tours are especially helpful in launching new books. They can
expose your book to a much larger audience that a traditional bookstore tour
and require no travel, less time and money.
blog tours start with a description and excerpt of a book on the host blog to
publicize the author’s appearance before the tour.
author do you need an elevator pitch? Isn’t that just for sales people? The
answer is no. Every encounter with
another person is an opportunity to promote yourself, your work and your brand.
The next person you meet may be a potential customer, reviewer, fan, book agent
or publisher. If you’re unable to succinctly tell someone who you are and what
you do that makes you different from everyone else, you may be losing out on a
golden opportunity. You don’t have to come across as a sleazy, pushy salesperson.
The winners of our Facebook Sweepstakes are as follows:
$150 Amazon Gift Card: Ashley Kelleher
$100 Amazon Gift Card: Ivy Pham
$50 Amazon Gift Card: Steve Swift
A huge THANK YOU to everyone who liked our Facebook page. We really appreciate it!
The Yukionna Publishing Team
photo credit: freedigitalphotos.net
If a picture is worth a 1,000 words, the moving pictures in video
have got to be worth at least a 100,000.
People love short videos. They’re easy to watch and to share which makes book
trailers a great way to promote your book on blogs and social media. Book trailers are video advertisements for
your book similar to a movie trailer. Also known as book videos or book
teasers, they are a powerful trend in
book promotion. Just like a good movie
trailer can generate buzz about a new film months before it is released, a book
trailer can serve as a great marketing tool in creating pre-release interest in
writing contests is a great way to win awards, cash and press. Simply entering
your book gives it some exposure and should you win an award, you now have a
new marketing tool that can open some new doors. You will now be able to
describe yourself as a winner of the award, use that blurb on all promotional
material and even on your book cover which can help persuade book stores to
include your book in their offering. In addition, the news release announcing
the winner of the award will also trigger Google and Talkwalker alerts further
Twitter delivers a smaller but more active audience than Facebook, it is less
understood as a marketing tool. However, recent studies from Optimal, Buddy
Media and Bit.ly shed some much-needed light on how and when to best use
Twitter for promotions.
All social media marketing must include calls to action with the goal of
converting a user into a customer. Recently Twitter analyzed more than 20,000
promoted tweets over a 3-month period, comparing promoted tweets without calls
to action with those that included them.
has 500 million registered users and 200 million active users (and counting)
offering access to a huge potential reader base. It is one of the 10 most
popular sites on the Internet and as such should be considered as part of your
social media campaign. Being followed on Twitter is an incredibly strong sign
of online affinity for you and your work. These self-selected prospects are
indicating an interest in you and are asking to hear from you.
As an author should tweeting be part of your
with any marketing campaign, your social media campaign has to be measured to
be managed. Metrics will give you the data you need to fine-tune your campaign
to produce the best results. This means your campaign goals need to pass the
your goals have to be SMART (Specific,Measurable,Achievable,Relevant andTimely):
#1 – Specific This
first criterion stresses the need for a specific goal with your campaign.
What’s your overall objective? How will you define success?